Sponsored Content, or Single image ad, appears on the feed of the user as a regular post, blending perfectly with the environment. It is a very efficient and non-intrusive format.
Carousel image ads are great for catching the attention of the users with something different and out of the box. They “break” the monotony of the feed.
Video ads are perfect for increasing brand awareness and attracting the attention of your audience for a couple of minutes.
Text ads are a simpler and shy format that appears at the top of the feed, or the right side of it. They offer a smaller “real estate space” than other formats.
Spotlight ads are a part of the so-called LinkedIn Dynamic ads, which include Spotlight, Follower, and Content ads. They are quite unique to LinkedIn.
Message ads, previously known as Sponsored InMail, deliver messages right into the users’ inbox.
Conversation ads – conversation ads are a new format that LinkedIn has been developing, but it’s still in beta. It allows you to have a conversation with your audience.